New Feature 5.0

Expiry Alert Notifications

Get ahead of expiring inventory stored with PERCUP. Automated email alerts at 60 days and 30 days before any product expires — so you always have time to act before stock is removed from sale.

Launched March 2026
Alerts page
PERCUP warehouse brands
Before
Brands had no visibility into approaching product expiry dates. PERCUP managed this manually, which meant brands were often caught off guard when products were pulled from sale — leaving no time to run a clearance campaign or arrange stock collection.
After
PERCUP now sends automated email alerts at 60 days and 30 days before any product expires. Brands get early warning to run a campaign, and a final notice when stock is removed from active listings with a clear decision required.
The two alert types
60 days before expiry
Early warning
Sent when inventory stored with PERCUP is 60 days from its expiry date. This is your window to plan a campaign and clear stock before it is too late.
Product still on sale
Listings remain active — no action required yet
Recommended action
Launch a flash sale, bundle deal, or discounted promotion to move stock
Add to your safe senders list to avoid spam
30 days before expiry
Final notice
Sent when inventory is 30 days from expiry. At this point the product is removed from active listings on PERCUP. A decision is required from you within 5 business days.
Product removed from listings
Customers can no longer find or purchase the item
Free giveaway
Authorise PERCUP to distribute stock to customers or a charitable cause
Return to origin
PERCUP arranges return shipping back to your warehouse
Response within 5 business days
After this, PERCUP reserves the right to responsibly dispose of stock
Whitelist [email protected] in your email settings to ensure alerts reach your inbox and are not filtered as spam. Both the 60 day and 30 day notices come from this address.
How to enable alerts
PERCUP Alerts page

Turn on expiry alerts now

Go to Alerts in your brand panel and switch the Expiry Alert toggle to ON. Alerts from [email protected] will start coming automatically.